Senior Copywriter

Job Title: Senior Copywriter

Line Manager: Head of Marketing

Experience Level: 2+ years experience

Location: London*

Position Type: Full Time

*applicants must have the right to work in the country to which they apply. We will not be sponsoring visa applications at this time.

We’re looking for a Senior Content Writer to grow our brand through crafting compelling narratives and high-impact messaging. We’re looking for someone to create and strategically share content with a diverse group of stakeholders within the company. Whether it’s writing digital or printed copy to help customer engagement, drafting email copy for one of our many newsletters or creating new SEO landing pages you’ll need to empathize, influence, and communicate with different audience members. If you have a passion for marketing and writing about travel and wider subject points that influence travel here is your chance to leave your mark.

It is essential that you are a creative thinker and writer with excellent grammar. The ability to manage multiple projects is critical and you will have demonstrable experience in content management.

What you’ll do:

  • You will create concise, engaging and creative copy for direct mail marketing, digital marketing and sales collateral
  • You will research, write and edit in accordance with the content marketing strategy
  • You will transform logistical information into timely, informative and actionable content that’s aligned with the brand’s voice and style guidelines
  • You will create copy that people enjoy reading and create an emotional connection between Black Tomato and the reader
  • You will optimise every piece of copy created using knowledge of SEO
  • You will work between the Content and Product teams and our SEO agency to ensure tone of voice and brand standards are met
  • You will produce a high volume of copy, adhering to our in-house KPIs
  • You will partner with design team to develop cooperative solutions and cohesive storytelling
  • You will occasionally brief and/or review the content of other writers (internal and freelance) as required
  • You will mentor and support more junior content team members to develop their content skills and expertise

Who you are:

  • You live and breathe the written word
  • You love creating original and creative content for any audience
  • You have fantastic copywriting experience – snappy five-word headlines are great, but we like beautiful, smart, thought-provoking long copy even more
  • You are knowledgeable of SEO techniques and best practices
  • You are experienced in working within digital content writing – both long and short form
  • You have a keen eye for detail and accuracy
  • You are creative in the way you write and the comms ideas you produce
  • You are able to keep up with tight deadlines, rigid KPIs and luxury industry-level standards
  • You are flexible and comfortable within a dynamic, fast paced environment
  • You are enthusiastic about travel

The ideal candidate will have at least 2 years’ experience writing for a wide variety of B2C clients.  A large portion of our clients are from the US therefore it is beneficial if you have experience writing US friendly and relevant copy.


From £28k Base Salary (dependent on experience and qualifications)

Annual performance-related bonus

Workplace pension scheme

25 days annual holiday, plus birthday off

1 week ‘familiarisation trip’ each year – experiencing a Black Tomato destination/ product

Superb travel opportunities

Membership of Perkbox

Lots of company-wide reward and engagement opportunities

To apply

  1. Please email your CV to [email protected] and put in the subject line Black Tomato: Senior Content Writer.
  2. Please include examples of your copywriting.
Let's plan your trip