PR Director

Job Title: UK PR Director

Line Manager: Head of Marketing

Experience Level: 5+ years experience

Location: London*

Position Type: Full Time

*applicants must have the right to work in the country to which they apply. We will not be sponsoring visa applications at this time.

We’re looking for a highly motivated, creative and passionate PR Director to be fully responsible for all areas of consumer and trade PR, earned advocacy (media, digital influencers) and brand positioning of Black Tomato in the UK.

As part of the UK Marketing team, and working closely with the Head of Marketing and our PR Director in the US, the PR Director will manage and work hand-in-hand with our product and communications team to develop, implement, execute, report and analyse strategic PR plans to deliver on the UK business objectives and engage the diverse Black Tomato audience to drive increased brand awareness and sales.

Role accountabilities:

  • Act as the key media relations contacts for all mid and top tier travel, luxury and lifestyle media in the UK to gain regular coverage in publications on and off-line
  • Grow brand awareness of BT amongst targeted UK audiences through a creative brand communication strategy
  • Promote and respect core brand values and work closely with all departments (from sales, product and marketing) and partners to deliver integrated campaigns and relevant content
  • Work closely with global and local marketing to own, devise and deliver record breaking launch activity for each new product or service launch
  • Develop an enviable corporate image for Black Tomato within the travel industry and beyond
  • Deliver long-term brand value by building a diverse network of social content creators and converting them into a scalable brand advocacy community who drive both conversation and conversion
  • Act as a spokes-person and brand advocate at media and trade events where relevant
  • Identify, track and optimize relevant KPI’s for UK PR including coverage volumes, reach, syndication, share of voice


  • Minimum of five years travel PR experience within the UK
  • Fantastic media relations contacts and skills, gaining coverage in luxury travel publications on and off-line
  • A combination of agency and in-house background is desirable (if coming from an agency, we would be looking at an Account Director or above)
  • Experienced in devising and implementing strategic plans with creative flair
  • Excellent leadership, team management and communication skills
  • Experience delivering press trips for travel media
  • Budget management
  • Have the ability to work under pressure and meet deadlines in a timely manner
  • Have a flexible and professional attitude
  • Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
  • Social media native – understanding in particular of Instagram and influencer marketing
  • Can derive insight from data and comfortable manipulating and analysing data
  • Adept at managing multiple stakeholders


Dependent on experience and qualifications, welcome to enquire when applying

Annual performance-related bonus

Workplace pension scheme

25 days annual holiday, plus birthday off

1 week ‘familiarisation trip’ each year – experiencing a Black Tomato destination/ product

Superb travel opportunities

Membership of Perkbox

Lots of company-wide reward and engagement opportunities

To apply

Please email your CV to [email protected] and put in the subject line Black Tomato: PR Director.

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