Every day we experience insignificant moments. The moment you make that morning coffee. The moment you sit down at your computer. The moment you read this. And we get it. It’s a part of daily life. But sometimes we’re left craving more. Sometimes we want to transform these inconsequential moments into something bigger. In Canada, it’s easily done. In Canada, rarely does a day go by without an incredible moment occurring. Take a journey through these inspiring lands and you’ll have a series of moments that together form the trip of a lifetime. The moment a killer whale surfaces next to your kayak. The moment you spot a grizzly bear. The moment you’re left breathless by the sheer beauty of Lake Louise.
We’re always looking for new ways to inspire you to experience moments like these for yourself, and it’s this passion to inspire that has led to our latest campaign: Canada: Experience a Moment. Late in 2014, two members of the Black Tomato team went out to Canada to capture on camera and in writing a series of quintessential Canadian moments. For two weeks they reported live, straight to you, to share what they’d seen. Through Instagram, Twitter, Facebook and the Black Tomato website, you can follow their journey as they worked their way from Vancouver to Montreal. Below, you’ll see some posts that let you in on what happened behind camera, as well as image galleries of the most awe-inspiring moments from the trip.
No longer will the moment you sit down at your computer be an insignificant one. It will be the moment you were inspired to travel to one of the most exciting countries on the planet.
You see, moments mean everything.