Have we exhausted the ‘experience’?

Here, on the edge of a new decade, the ‘travel experience’ is evolving. Where travellers once sought brief encounters with the spectacular, they now seek genuinely meaningful and long-term fulfilment. Now more than ever, travel is becoming a function of life-long wellness – and not something which happens simply ‘over there.’ We have seen trips and itineraries become increasingly focused on spiritual and bodily betterment; whether through creativity, sustainability, or wellness. The most powerful iterations of this trend don’t trade in ephemeral events. Rather, they chart a deeper course; where ‘experience’ is synonymous with transformational fulfilment, and where individual trips are part of life-long journeys. Lasting change is quickly becoming the new currency in luxury travel. The ‘journey’ has broken out of its silo. It is here for life.