{"id":290722,"date":"2017-05-22T00:00:00","date_gmt":"2024-11-06T09:53:54","guid":{"rendered":"https:\/\/black-tomato.test\/inspirations\/the-business-of-traveldietrich-mateschitz\/"},"modified":"2025-05-02T11:41:50","modified_gmt":"2025-05-02T11:41:50","slug":"the-business-of-traveldietrich-mateschitz","status":"publish","type":"inspiration","link":"https:\/\/www.blacktomato.com\/us\/inspirations\/the-business-of-traveldietrich-mateschitz\/","title":{"rendered":"Ever heard of Krating Daeng?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

It\u2019s 1982 and a toothpaste salesman from Austria walks into the Mandarin Oriental Hotel in Bangkok. Jetlagged and weary from the long haul flight he turned to the local drink Krating Daeng as a recommendation to help pick him up. Krating Daeng was an energy drink created by Chaleo Yoovidhya for truckers, farmers, construction workers and anyone else in need of an energy boost. That first sip was the start…<\/p>\n","protected":false},"author":0,"featured_media":290723,"parent":0,"menu_order":0,"template":"","country":[1453],"inspiration_category":[1625],"class_list":["post-290722","inspiration","type-inspiration","status-publish","has-post-thumbnail","hentry","country-austria","inspiration_series-the-business-of-travel","inspiration_category-stories"],"acf":[],"yoast_head":"\nNeed an energy boost? Try Krating Daeng | Black Tomato<\/title>\n<meta name=\"description\" content=\"If it weren't for curious traveller Dietrich Mateschitz discovering Krating Daeng on a trip to Thailand, Red Bull would still be Thailand's best-kept secret\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blacktomato.com\/us\/inspirations\/the-business-of-traveldietrich-mateschitz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Need an energy boost? 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Jetlagged and weary from the long haul flight he turned to the local drink Krating Daeng as a recommendation to help pick him up. Krating Daeng was an energy drink created by Chaleo Yoovidhya for truckers, farmers, construction workers and anyone else in need of an energy boost. That first sip was the start…","_links":{"self":[{"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/inspiration\/290722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/inspiration"}],"about":[{"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/types\/inspiration"}],"version-history":[{"count":1,"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/inspiration\/290722\/revisions"}],"predecessor-version":[{"id":298688,"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/inspiration\/290722\/revisions\/298688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/media\/290723"}],"wp:attachment":[{"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/media?parent=290722"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/country?post=290722"},{"taxonomy":"inspiration_category","embeddable":true,"href":"https:\/\/www.blacktomato.com\/us\/wp-json\/wp\/v2\/inspiration_category?post=290722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}