Modern Luxury in Jordan

Jordan is a mysterious pocket of timelessness that seems almost unaffected by the world around it. But culturally it is also ahead of the game. A place where hotels run on solar power, organic and locally sourced comes as standard and the spa’s are top notch; it’s Jordan’s ability to seamlessly blend ancient realms with impeccable modernity that has us hooked. Forge your own path through this land of luxury and surprise yourself with all that contemporary Jordan has to offer.


Hit the tarmac in Amman and you’ll instantly feel the heat and buzz that comes with a thriving capital city. Let our private guide introduce you to all that present-day Amman has to offer, like cosmopolitan Rainbow Street where stylish crowds and fledgling hipsters enjoy a spectrum of boutiques, cafés and cocktail bars. And don’t forget to try the innovative food offerings—go for contemporary organic dishes at Wild Jordan and help support Jordan’s nature reserves or craft your own four-course feast at Beit Sitti’s family-run cooking school, one of the city’s immersive dining concepts.

Still feeling energised? Relax with a few cocktails and then dance away at Cube Lounge, before bedding down in one of Amman’s collection of lux hotels.

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After a rejuvenating slumber, you’ll be eager to sample some more of Jordan’s cultural delights, and there’s plenty to choose from—like tasting Jordan’s first craft beer at Carakale Brewery or the award-winning wines at Oscar Zumot’s vineyards where Jordan’s wine scene first took root. If your curiosity lies with the local community, pick up some DIY and life hacks such as how to grow your own tomatoes or create your own recycled notebook with the Zikra Initiative. Feeling adventurous? Hiking the Dana Biosphere Reserve has got to be on your agenda: 600 plant species, from citrus trees to date palms, prosper here along with 180 species of bird, wolves, red foxes, sand cats and mountain gazelles. It’s a modern-day hiker’s nirvana.


No trip to Jordan is complete without visiting Petra’s rose-hued city. It’s one of the country’s timeless attractions and a must-see marvel. After your private tour however we’ll be whisking you back to modern-day luxury with a stay at another of Jordan’s super-lux hotels—the Mövenpick at Petra. Here you can sip cocktails as you watch the spectacular sunset over the red hills from its roof garden.

Then it’s off to Wadi Rum’s ‘Valley of the Moon’—the monolithic lunar rockscapes are about as close you’ll get to space travel (for now)—before settling in to your luxury desert camp where a hot shower awaits. The Bedouins were ‘glamping’ years before anyone else and know how to treat their guests well. Meals are prepared on open fires and enjoyed al fresco beneath a sheet of stars before you bed-down in your luxurious tented suite. Even in the middle of the desert, Jordan’s got contemporary comforts nailed.


We wouldn’t let you leave Jordan without some serious pampering, so next it’s to the Dead Sea for a spa break to say hello to incredible vacation skin. People have been using this natural spa for centuries and you can enjoy floating in its healing waters or, for a more modern take, you can pick and choose from the extensive spa menu at the Kempinski Hotel—a destination all on its own. Either way, the Dead Sea is a relaxing way end your taste of modern Jordan that we guarantee you’ll never tire of, no matter how much time passes.

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