The recent project that you did with Audi fostered some of the best photos taken in Rwanda that we’ve seen on Instagram. What’s it like to share such a close space with the Gorillas?
While in Rwanda on a commission for Audi, we hiked a bamboo forested volcano in search of a family of mountain Gorillas. We eventually found them in a clearing in the jungle… a family of 27 including a Silverback, infants and mothers. It was incredibly peaceful and moving seeing such close relatives to the human race in the wild yet close enough to touch.
Wow, we cannot even imagine being close enough to touch the Gorillas while also trying to snap the perfect photo. Do you find as your experience as a photographer grows the challenges of being a photographer change?
I think the challenge is remaining relevant… especially in this fast-paced world. Adapt or die is my mantra but saying that, I think it’s dangerous to chase trends. Staying true to yourself is as important as responding to changes in society.
A lot of the work I’m making at the moment is stylistically referencing the past – a response or reaction to the overwhelming digitization of everything perhaps?
Totally. Speaking of digitization and being involved in this super-connected, digital world, you have quite a bit of an Instagram following. Given that Instagram is a necessary tool in the photography industry to showcase your work for future projects and clients, what’s the one piece of advice you would give to aspiring photographers in today’s digital age?
Don’t get too hung up on platforms and followers etc. The tools used to showcase work may have changed, but the underlying craft in terms of telling stories hasn’t. Pour your energies into creating simple, strong visual elements, fundamentals of good storytelling, and leaving some things up to the viewers’ imagination.