Gothenburg: Urban Chic & Local Culture

Whether you’re after an ultra-stylish city escape or an on-the-water archipelago adventure, Gothenburg provides a range of options that would keep the most demanding of travelers entirely satisfied. Amble around the chic city streets, dine on the very freshest seafood and curl up at the end of the day in one of our hand-picked boutique hotels. Do as the locals do and enjoy the cultural pastime Fika, a Swedish social event where you sip coffee over freshly baked pastries. We’d recommend you head to the Haga District where you can grab a seat and watch the city go by whilst trying the tempting specialities such as cinnamon buns. For fashion, make sure to peruse the charming area inside the moat – the city’s main shopping streets where you can find all of Sweden’s best brands and innovative new designers.

Worship the locals

After disembarking at Gothenburg-Landvetter airport, a private car will take you the short distance to the cultural Mecca of Gothenburg where you’ll check into Avalon, your sumptuous Scandi stay in the heart of the city.  After dumping your bags in the contemporary yet cozy room, head out for a lunchtime sermon at the Fish Church.  No, you won’t be worshipping a salmon, but instead, enter into this gothic church-like building and find the fishy wonderland that’s also a bit of a Gothenburg institution. Wander around the indoor market and appease your tummy rumbling at the Fish Church’s gourmet seafood restaurant. Hunger satisfied, spend the afternoon in the Röhsska Museum where under the informative eye of your guide you’ll embark on a private tour of the design museum. After a day of discovery retreat to the tranquil surrounds of the Avalon hotel, where the Feng Shui interiors will soothe you into a restorative slumber.

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Cafe culture

After a leisurely breakfast, strike out into the city armed with an expert guide and explore the enchanting streets and grand avenues of this maritime city. Experience the city’s burgeoning café scene born from the country’s deep love of coffee, where you will be spoilt for choice amongst the small, independent coffee shops. Our tip: head to Da Matteo Torrefazione where the owner Matts Johansson roasts the coffee beans himself and takes to a bicycle to deliver his beloved beans around the city.  Fully caffeinated from your city tour you’re then free to spend the rest of the afternoon in the city’s fashionable boutiques picking up a few effortlessly stylish pieces to add to your closet.

Floating saunas and sleeps

Fully rested, the next morning you’ll head out to the historic town of Marstrand where after a leisurely amble around town, you’ll take to water in your Rib boat (that’s a rigid inflatable boat) to your ingenious floating lodgings at Salt and Sill, Sweden’s first floating hotel where you will stay for the next two nights. Get fully immersed in the life aquatic and while away an afternoon kayaking in the languorous waters of Koster Marine National Park before embarking on an enchanting evening cruise up the coastline, stopping off at local seasonal restaurants for some fine fishy bites before resting up overnight in your personal pontoon. After a night being gently lulled to sleep on the island seas, you’ll hail your small car- ferry to explore the waters around the west coast in search of the “Black Gold of the sea”  (otherwise known as lobsters) on this safari-style tour complete with experienced fisherman guide. Learn the secrets of lobster fishing and sample your findings as you go before setting foot on dry land on the tiny island of Hamnesk. The island’s red Pater Noster lighthouse is there to greet you on arrival as you make your way to the Pater Noster Hotel, located in the former lighthouse keeper’s quarters, to tuck into a delicious seafood lunch in the minimalist surrounds. After being water-taxied back to Salt and Sill you will then spend the evening the in the capable hands of Salt and Sill’s award-winning restaurateurs where you’ll learn to cook Scandi style. Sample the infamous Swedish Herring Platter washed down with a glass or two of schnapps before padding the short distance along the deck to your floating bedroom for a final night on the water.  Images by Göran Assner