Careers

New Media and Influencer Relations PR Director

Job Title: New Media and Influencer Relations PR Director
Location: United States (primarily remote)
Reporting into: Head of PR & Head of Marketing
Position Type: Full-time permanent
Salary: Competitive salary and bonus package with exceptional benefits

Company Overview

Black Tomato was founded to inspire and create remarkable, tailor-made travel experiences. Since 2005, we’ve grown into one of the world’s most celebrated luxury travel brands, always pushing boundaries in how we connect with discerning travellers. We work with high-net-worth individuals and sophisticated family audiences who seek meaningful experiences and expect the exceptional – and we deliver just that.

We’re looking for a dynamic New Media and Influencer Relations PR Director who lives and breathes new media, thrives in the digital space and is deeply connected with tastemakers, influencers, podcasters, broadcasters, newsletter writers (think Substack), and creators who speak to our high-end, travel-hungry clientele. Black Tomato is highly respected as a leading voice in luxury travel and this role presents a tremendous opportunity to build off our brand reputation by joining a well-established and growing team of curious, travel-obsessed talents.

You’ll be responsible for identifying, managing, and growing relationships with influential voices across these digital platforms, crafting compelling strategies, and contributing to content development. A creative thinker, cultural sponge, and strong communicator, you’ll be at the forefront of building and maintaining buzz and desirability for Black Tomato in the right places, with the right people.

Reporting to the Head of PR and the Head of Marketing, you’ll shape and execute innovative integrated communications strategies that elevate Black Tomato’s brand, leveraging digital influence to drive meaningful earned exposure. If you thrive in fast-paced, creative environments, have a proven track record in building impactful relationships to hit the ground running, and are passionate about travel, we’d love to hear from you.

Main Responsibilities

• Input on and drive our strategy across new media, with a focus on the U.S. and North American markets.
• Identify, connect with, and manage relationships with high-impact influencers, tastemakers, creators, and digital media personalities relevant to luxury travel and lifestyle, ultra-high net worth, and family audiences.
• Help build and execute PR ideas, programs and launches that speak to our overall strategy and values, and project manage them to ensure successful and timely delivery.
• Pitch and secure features, interviews, and collaborative content across podcasts, broadcast segments, YouTube, Substack, Instagram, TikTok, LinkedIn, and more, playing a crucial role in delivering on overall KPI-based performance and success of the PR strategy.
• Develop creative campaign ideas and holistic partnerships that generate earned buzz and elevate the Black Tomato brand in digital-first spaces.
• Collaborate with internal teams to shape and share content that reflects our brand voice and vision — this may include writing, scripting, producing short-form content, or hosting conversations.
• Stay on the pulse of digital trends, emerging platforms, and shifting media landscapes that influence high-end travellers.
• Represent the brand at new media launches and influencer / tastemaker gatherings in New York and beyond.
• Track performance, measurements, metrics and ROI on earned media and influencer campaigns, providing monthly reporting and insights and also an understanding of social listening and impact.
• Help organize key press trips with Head of PR, including small group and individual trips, for top tier media and influencers/tastemakers.

Skills Required

• 8+ years of experience, specifically in digital-first, new media platforms and influencer marketing/relations, with experience in content and brand communications, preferably within luxury travel, lifestyle, or hospitality sectors.
• Proven track record of securing coverage and collaborations across influencer networks and new media mediums such as podcasts, substacks, social, etc.
• Deep understanding of the digital ecosystem, our high net worth and family audiences and how they engage with digital media and content.
• Established network of influencer, creator, and digital media contacts across all relevant platforms.
• Outstanding written, verbal, and visual communication skills — with the ability to craft compelling narratives and edit or create content when needed.
• Highly creative, strategic, and collaborative – with a finger firmly on the cultural pulse.
• An independent self-starter who thrives in a fast-paced, entrepreneurial environment.
• An entrepreneurial mindset towards harnessing owned social channels and external brands/publications for amplifying brand awareness and engaging with key figures in digital media.
• Must be based in New York and available for in-person events, meetings, and activations.

What we offer

• 401k matching
• A ‘familiarization trip’ each year – experiencing a Black Tomato destination/product (after probation)
• Personal travel allowance
• 20 days PTO increasing with length of service plus public holidays
• Ability to roll over 5 days PTO per year
• Birthday off
• Day off for volunteering every month
• Two days off if you move home
• Curiosity courses – access to a fund for personal development
• Family leave – six months off fully paid after a year of service if you are welcoming a child to your family
• Access to a healthcare plan
• Mental Health Hour – an extra hour every Wednesday to focus on yourself
• Friday 4pm finish
• Black Tomato Birthdays – adding money towards your personal travel allowance each year
• Gym subsidy
• Referral bonus if you successfully refer someone for a role within the company

A note on our values

At Black Tomato, we strive to live by our company values. This isn’t typical corporate speak – it’s a genuine embodiment of core personality traits.

Our world is fuelled by curiosity and innovation. We won’t do something just because it’s always been done that way, but because we believe it’s the best way to do it. We constantly ask questions of ourselves and are brave in everything we do.

We are also a thoughtful bunch – we do not rush to judgements – and we are a company of thinkers who believe it’s what’s right, not who’s right, that matters.

We also strive to be humble in everything we do. We do not get caught up in the hype, and we give our absolute best. We rely on one another to make the remarkable happen – we are the sum of many parts, and we are strong enough to be honest about our weaknesses, rather than hide them through ego.

We take these values seriously, and character assessment forms a big part of our hiring process.

Travel Expert (US or UK-based)

Job Title: Travel Expert in US or UK
Line Manager: Sales Manager
Location: Remote home-working with regular get togethers (we’re recruiting for a role in either US or UK)
Position Type: Full Time, Permanent
Salary:  Competitive+commission

What we’re looking for…

We’re on the hunt for an experienced Travel Expert to join the sales team in either the UK or US. If you share our huge passion for travel and are excited by the opportunity to create unique travel experiences that will inspire and astound our clients then we’d love to hear from you.

We are looking for a candidate who has previous experience of creating tailor-made, cutting-edge travel experiences and honeymoons and has a drive to succeed in sales by delivering world-class levels of service and a highly personalised approach.

We’re a multi-award winning bespoke, luxury tour operator based in Shoreditch, London and also in Manhattan, New York and can offer you a buzzy, dynamic culture with great travel opportunities and the chance to make a real difference within a fast-growing, forward-thinking company.

We love, love, love creative people with open minds and ideas that will contribute to both your own team and the wider business.

Key requirements will ideally include… 

• Previous sales experience in the travel industry at a bespoke travel company within the luxury sector.
• Great relationship-building skills, with the ability to quickly build rapport with clients and understand their ideal travel experience, before creating a bespoke itinerary that perfectly matches their needs.
• Extensive destination knowledge and the passion to continually stay on top of ‘what’s hot and what’s not’ in your specialist areas in order to ensure we are offering our clients genuinely cutting-edge advice.
• Ability to work closely with our marketing and product teams to share ideas that will keep our brand and product range fresh.
• Understanding and experience of using a GDS for flight bookings (Galileo preferable).
• High level of commercialism when working with suppliers and pricing trips to ensure that we are as competitive as possible from a ‘value’ perspective
• Keen attention to detail to ensure that all trips sold are executed perfectly on the ground and that all client correspondence is of the highest possible standard.
• Exceptional communication and organisational skills throughout the booking to offer the best client service before, during and after the trip.
• Enthusiastic phone manner to excite clients about potential or future trips.

What we offer: 

• Competitive salary
• Generous holiday allowance plus birthday off
• Target-based bonus
• Pension scheme (UK) / access to health cover (US)
• Travel opportunities for work to include one research trip per year
• Contributions to personal ‘Travel Pot’
• Regular work drinks and events – from creative afternoons to reward days

To apply:

To apply, please email recruitment@blacktomato.com and put in the subject line Black Tomato: Travel Expert US or Travel Expert UK depending on which region you’re applying to.

Please note: there is a job scam circulating, targeting jobseekers. Black Tomato will never ask candidates or its employees messages about work over instant messaging services such as Facebook Messenger and WhatsApp. We will never ask employees for payment of any kind. We only employ people who reside in the United States or United Kingdom. If you are ever in doubt, please contact +442074269888 where we will be happy to advise.

Get to know us a little better…