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Our story


Black Tomato is the award-winning travel company that specialises in creating exceptional tailor-made experiences for its clients.

The business started as the brainchild of three friends in their late twenties who left the corporate world to spend their days working on what they loved – travel.

These three friends, Tom Marchant, James Merrett and Matt Smith, had spent many years travelling in previous jobs, living in Moscow, Johannesburg and everywhere in-between. Out of these experiences and a love for travel, the idea for Black Tomato was born.

Nearly a decade later, Black Tomato has grown into a renowned travel brand with offices in London and New York and clients based all over the world.

What makes us different

What others say


Condé Nast Traveller

Voted as one of the World’s top 15 Best Tour Operators 2016 by readers

Travel + Leisure A List 2015

Named on the Travel+Leisure 2015 A List of Top Travel Agents

Travel and Leisure A-List

Travel + Leisure A List

Named on the Travel+Leisure 2014 A List of Top Travel Agents


“Tips From The World’s Hottest Luxury Travel Company. Black Tomato has distinguished itself amongst a sea of competitors thanks to its knack for devising adventures that push the limits of travel for a discerning and sophisticated clientele”

“Enter Black Tomato, a travel company that masterminds awe-inspiring adventures in unusual, up-and-coming and remote destinations all over the world”.



“Black Tomato: Fulfilling your luxury travel fantasies”.

View all press and awards

How to book

Click on the arrows above and see what we do, and how we do it. It’s just seven simple steps to your perfect holiday. And then some. But don’t just take our word for it…

The Black Tomato group

tom-marchantA message from our co-founder, Tom Marchant 

The three of us shared an instinctive belief that there were many people, like us, who loved to travel and wanted to push boundaries in terms of where they went and what they did. Yet because of increasingly manic working lives had little time to research and plan such trips.

More importantly, we understood that those working hard wanted to be assured that every minute away from the office would be spent in the best way possible. The aim of Black Tomato was to address this need and bring truly unique and innovative travel experiences to our discerning clients. We wanted to help people make the most of their precious time off with a range of the best cutting-edge travel experiences around.

Black Tomato strives to cultivate a truly emotional connection with its clients through a shared love of travel but also by conveying an understanding of the challenges of their daily lives.

Black Tomato co-founder, Tom Marchant

But it was more than that. The three of us didn’t want to go about things like everyone else in the travel world. Instead, our aim was to create a travel company with a strong emotional appeal – one with a brand personality with which future clients could identify. Black Tomato strives to cultivate a truly emotional connection with its clients through a shared love of travel but also by conveying an understanding of the challenges of their daily lives. The aim from the very beginning has been to play the part of a good friend who also happens to be in the know (and ahead of the game) regarding where to go and what to do.

Above all our highest priority is always delivering exceptional, boundary pushing and intuitive experiences.

Today, The Black Tomato Group has grown into a collection of travel and lifestyle brands, built to inspire and deliver travel experiences.

Black Tomato Group Brand-Logos

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