West Hollywood is bursting with creativity, home to an ever increasing population of artists, fashionistas and musicians. It’s a beautiful part of WeHo’s personality and Touriya Haoud, founder of The Curator LA, felt like the perfect person to introduce us to this side of the city…
Tell us a bit about who you are and what you do…
Who am I? I would say I am a creative beam of light…
I’m always trying to create and innovate new things, which is why I started The Curator LA, a fashion and art showroom and event space. It gives me the freedom to play, create and tell different stories in one beautiful space.
What led you to pursue a career in fashion and design?
I started to model , which brought me into TV and film. After doing my first US movie, which brought me to LA, I thought I needed to be doing something different. I felt there were so many things missing in this city, that already exist in Europe. This is why is tarted my PR agency, bringing emerging designers from Europe to LA to create exposure for them which allowed the fashion here to become unique and daring.
After 5 years, I then felt there was not enough creativity in PR for me. I wanted to do something on a higher level, where I could implement fashion, art, kids, and lifestyle all together by telling a story and creating an experience for the consumer.
How does West Hollywood inspire your creativity?
The whole area is full of creatives. For example “Woven Accents” constantly does installations and rotate artists for their rugs etc., which rug store does that in this city?
Where would you go in WeHo to relax?
Zinque Cafe or Gracias Madres are really becoming my go to spots.
Where should we go to witness WeHo’s most authentic side?
The Curator LA, of course, and Zinque Cafe.
What is your favourite time of the year in WeHo and why?
I would say January/February as it’s super cosy and perfect to have a glass of wine after work. It feels more like my home in Amsterdam during these months.
What do you think it is that makes WeHo such an attractive destination to visitors?
The area’s creative energy, and the fact that there is lots to see. It’s walkable too, so you can just stroll down and hop into cool cafe’s and stores, which gives it a very European vibe.
Finally, describe WeHo in three words…
Creative. Raw. Artistic
TOURIYA HAOUD’S 24 HOUR WEHO ITINERARY
1. START YOUR DAY WITH A COFFEE AT VERVE
2. COME VISIT THE CURATOR (OBVIOUSLY)
3. GO SHOPPING AT MAXFIELD
4. FINISH UP WITH SOME FOOD AND TEQUILA AT GRACIAS MADRES