How does Jordan inspire your work?
My PhD Dissertation was actually entitled “Tourism and local communities in Jordan: Perception, Attitudes and Impacts”. It examined the economic, social, and environmental implications for the local communities in archaeological sites such as Petra and Jerash. Jordan is amazing country and there are many things to see and explore but it is the relationship between the local communities and how they uphold their heritage that inspires me most.
What is your favourite part about your work?
I get to protect the integrity of Jordan’s culture and heritage, as well as Petra’s important natural resources. Not many people can say that.
When do you think is the best time to visit?
Jordan is a spectacular year-round destination, but I think the best time to visit Jordan is in spring (March–May) when temperatures are toasty but not scorching.
Do you have a favourite spot to unwind or inspire you?
There are so many! From ancient wonders to modern cities, soul-stirring desert landscapes to plush beach resorts, Petra, Wadi Rum and the Dead Sea—it’s impossible for me to choose which is the best, they all inspire me at different moments.
Finally, if you could sum up your daily life in one sentence, how would you describe it?
Always at work on the next idea, thinking about how to show things in a different way!