Switzerland

We’ve brought together the best European destinations for families

Looking for show-stoppers and crowd-pleasers? Read on.

Updated for July 2021

With varying opinions and diverse interests, planning the perfect family vacation can be tricky. But with our help, it’ll be the best you’ve ever had. That’s because our luxury trips are made by families for families, meaning that we can offer the unique insight that’s needed to design the bespoke holiday of your dreams. With the help of our brilliant travel experts – many whom have kids and families of their own – we’ve listed the best destinations in Europe to help inspire you. Meanwhile, we’ll manage all of the planning, details and logistics. Easy.

Browse our family travel destinations by your child’s age when you want to go

See Iceland's Northen Lights

Where you should go in Spring

Hunt for the Northern Lights and descend into a dormant magma chamber

Once considered a remote and distant enigma, Iceland’s black beaches, soaring mountains and dramatic glaciers now hold a firm place on everyone’s bucket list.

Conveniently, Iceland is a perfect destination for families – particularly those hankering for adventure. Whether it’s crossing the glacial Vatnajokull lagoon or descending into the grand magma chamber of the dormant Thrihnukagigur volcano, rest assured that Iceland will truly impress your entire family, regardless of their ages.

From a super-jeep tour under the Northern Lights to get the best view, snorkelling in the Silfra Fissure and embarking on a mesmerising whale-watching and puffin-spotting adventure, our travel expert – Alys – has recommended a variety of activities that won’t fail to keep your family inspired. Unwind at the charming Skálakot Hotel and prepare to see this mystical country in a new light as we offer you moments that few others will experience in their lifetimes. Are you ready?

Read more: Take a private ice-walking lesson and stroll across the Sólheimajökull glacier in the south coast of Iceland.

Day tour of Olympia

Step back in time as you take a private tour of ancient Olympia in Greece

Ignite your family’s imagination as you browse the ruins of ancient Greece. Perfect for multigenerational families who have a passionate interest in history, myth and legend, Greece is truly a magical destination to visit this year. Offering the perfect combination old and new, your adventure to Greece and its surrounding archipelagos will be one for the history books.

If you are looking to slow down the pace then this is the destination for you, as there’s nothing calmer than relaxing on picturesque beaches, sailing across clear waters, and enjoying exquisite Mediterranean cuisine before relaxing at the exceptional Amanzoe Hotel. If this sounds too relaxing, then perhaps a privately-guided tour of Olympia (the ancient archaeological complex and UNESCO World Heritage Site), an adventurous donkey tour in Paros’ famous Butterfly Valley and exploring the otherworldly landscape of Meteora is more to your liking.

Read more: Soar through the skies on a private helicopter ride and bask in the beauty of Greece’s picturesque islands.

Lake Lucerne

Where you should go in Summer

Enjoy an indulgent tasting session with a master chocolatier in Switzerland

As if pulled straight from a storybook, Switzerland is heaped with fairytale towns, towering mountains and shimmering lakes. While the kids are letting their imaginations run wild with folklore, ice palaces and traditional yodelling, parents will be able to enjoy the exquisite cuisine and sit back on a cogwheel train as it takes them to new and lustrous heights.

For a truly exclusive experience, Sunil – our Europe Travel Expert – recommends that, if you’re a cocoa lover, then you “must experience our delicious chocolate tasting session in the workshop of a master chocolatier”. A truly delicious experience.

At the heart of Europe, an adventure in Switzerland offers families adventure unlike any other. Stay at the Bürgenstock Hotel & Alpine Spa and experience what many of our Black Tomato families will be doing on their Swiss adventure this year. Join us as we create the summer holiday of your dreams by showing you all the spectacular places that this effortlessly stylish country has to offer.

Read more: Jump in the iconic Hammetschwand Lift and descend the 1,132metres down to explore the Old Town of Lucerne.

Beach and Rock Foundation, Praia da Rocha Algarve, Portugal

Tramlines, port cellars and cathedrals – explore the hidden gems of Portugal

With smaller crowds and hidden treasures around every corner, Portugal features something magical for every member of the family. From the regal splendour of Cascais to the rural wonder of the Alentejo region, families are bound to fall in love with everything Portugal has to offer.

Take a ride on the capital’s iconic tramline up to the Bairro Alto, witnessing the liveliness and vibrance of Lisbon. Head to the spectacular 12th century Se de Lisbon Cathedral for a glimpse into the capital’s past. And unwind at the São Lourenço do Barrocal. Want to get your hands dirty? Learn to cook delicious Petiscos in a private cooking class and test your family’s skills by making the famous Pastel de Nata.

Visit pastel-hued villages and let your children run wild as you explore the sandy beaches of the Atlantic and the rolling hills of the Alentejo region whilst you enjoy a horseback ride and delicious wine tastings. It’s a dream come true.

Where to stay: Get a taste of Portuguese royal life in the charming UNESCO World Heritage Site of Sintra.

Are you ready to book?

Forget about the stress and let us plan your perfect family trip. Get in touch with our Travel Experts today to embark on the adventure of a lifetime.

TAKE ME THERE

Where you should go in Autumn

Live like a Viking as you practice axe-throwing and long-boat rowing in Norway

Viking traditions and otherworldly landscapes will keep your family mesmerised as you travel to Norway with us. Our handpicked selection of jaw-dropping adventures are bound to keep you entertained in Europe’s longest and most geographically diverse country.

From breathtaking views of Svalbard, sailing the narrow fjords of the Lofoten Islands and exploring the impressive culture of Oslo, we’ll show you a trip of a lifetime.

Start your day with an arctic surf lesson, then experience how the Norse Vikings lived as you plough through the waves in a 78-foot Viking longboat reconstruction before ending the day at Manshausen take a look as polar explorer Børge Ousland walks us around his idyllic island. Perfect for curious and adventurous families, you’ll also try your and at archery and axe-throwing before recharging with an authentic Viking meal.

Read more: Spot orcas and dolphins as you sail through the fjords in a traditional sailing boat.

Cyprus coastline and ruins

Experience easygoing culture and mythical history in Cyprus

For families searching sunnier climates during the autumnal season, why not venture to the sun-kissed island of  Cyprus. We’ll introduce you to kaleidoscope of cultures, wondrous landscapes and wildlife, and some of the best coves and beaches in the entire Mediterranean.

Considered to be the birthplace of Aphrodite, many of our Black Tomato families will be heading to this vibrant island to let their children explore its rolling hills dotted with lemon trees and Roman ruins, before ending their day at the exquisite Anassa hotel.

Hike up the modernist massif of Shacolas Tower for breathtaking views of Nicosia, enjoy a thrilling private jeep tour through the lemon-scented countryside, take a private tour through Byzantine monasteries and dive, sail and windsurf in the azure Aegean. Whatever you choose, we’ll make sure it’ a memorable trip for you and your family.

Read more: Visit the ancient mosaics at the House of Dionysus before stopping at an exquisite winery in Panagia Village.

Myhavn Copenhagen Denmark Architecture Canal

Where you should go in Winter

Visit the brooding Danish castle that inspired Shakespeare’s Hamlet

Take your family to this impeccably fashionable corner of the world to experience the best of both worlds, as chic-cities and magical islands await. On this fairytale adventure to Denmark, we’ll show you why the Danish are the happiest people on earth.

Home to one of the world’s most spectacular coastlines, let us take you to see North Sealand – more affectionately known as the Danish Riviera – where you’ll visit the impressive UNESCO World Heritage Site of Kronborg Castle. Head of to the stylish capital of Copenhagen to try exquisite cuisine and gaze at the superb architecture, including the Louisiana Museum of Modern Art.

Bask in the rugged beauty of the Faroe Islands, where you can stop at Gásadalur – or Goose Valley – to capture the perfect views of these magical islands then stay at the beautiful Havgrim Seaside Hotel 1948. Explore this untouched archipelago by flying through the skies by private helicopter before visiting the village of Gjógv for a glimpse into rural Faroese life, as well as views of its stunning 200m long sea-filled gorge.

Read more: Head to Kirkjubøur and explore a 900-year-old farmhouse, said to be the oldest wooden house in the world.

sledding rovaniemi snow lapland

Meet Santa Claus and ride with reindeer in Finnish Lapland

A charming dream for adults and a magical escape for children, Finland’s Lapland holds wonders around every corner. This spellbinding destination is ideal for families looking to have the perfect winter escape, as its vast Arctic wilderness, storybook towns and the mesmerising Northern Lights are bound to catch your attention. Perfect for a short and sweet getaway.

A trip to Finland wouldn’t be complete without an Arctic safari, so start your day by gazing at the snow-covered landscapes as you head off on a husky sled adventure across the snow before stopping to visit Father Christmas in his workshop at Santa Claus Village in the afternoon. Chat to herders and lend a hand feeding Rudolph and his friends during the day before spending a wonderful evening hunting down the Aurora Borealis and relaxing at the Javri Lodge.

Before you go back home, spend a few days exploring Helsinki’s flourishing food scene and delve into a culturally-inspired day at Suomenlinna – a fortress set upon a cluster of islands featuring bunkers, fortress walls and a WWII submarine.

Read more: Try ice-swimming in a lake before finding the perfect spot to watch the Northern Lights.