Avalon Hotel, Gothenburg

You could say the Avalon defines the stylish, minimalist style that has become so associated with Sweden, though the interior within is more high-end than flat-pack. Where high-tech meets Feng Shui, a stay here will be sure to inspire a sense of well-being (if not igniting your inner interior designer) that begins with the warm welcome on arrival and continues through to your inviting bedroom lodgings right up to the attention to detail that exists throughout the hotel.


Set centrally in the ancient port city of Gothenburg, Avalon lies at the heart of the vibrant Kungsportsplatsen district, within striking distance of the city’s main boulevard “Avenyn”.  Take to the historic streets to discover a variety of restaurants and quietly cool bars, or sate your sartorial needs and head to the shopping district just around the corner from the Avalon. With a variety of tram lines situated adjacent to the hotel, you’re well placed to explore this metropolitan city or simply get lost in the enchanting Gothenburg streets on foot.

your room

Clean and minimal, a style typical of the sleek Scandi design aesthetic, with juxtaposing wood furnishings and warming accent colours that work to create an inviting and cosy feel to your room. In fact, every element of your luxurious lodgings, from the artwork to the lighting, has been carefully considered to fit in with the conceptual design that runs across the entire building. Choose the Deluxe Panorama room and from the comfort of your crisp, king-size bed take in the views of Kungsportsplatsen square through the floor-to-ceiling glass walls.

why we like it

Heralded as Sweden’s first Feng Shui hotel, Avalon’s clever design elements go far beyond superficial aesthetics.  As soon as you enter into the coolly tranquil space you will feel immediately at peace, though if further restorative measures are needed take a trip to the gourmet restaurant via the wine tasting room for a glass of chilled Sauvignon Blanc in a truly sophisticated setting. No stay at the Avalon is complete without experiencing the aquatic marvel that is the rooftop pool, complete with see-through bottom you can take in Gothenburg’s panorama from above and below.